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Great B-to-B Marketers Recognized
In the most recent BtoB Magazine, there is an entire section dedicated to the year’s best B2B marketers. In reading through the profiles and accomplishments of some pretty impressive executives, one...
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Email Marketing Trends for 2012
As marketers plan for next year, it’s always good to have someone put together useful information based upon research that can help those plans be as successful as possible. I found a great resource...
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Getting Your B2B Emails Opened
As we begin campaigns for 2012, one of my resolutions is to make my email campaigns as effective as possible. And by effective, I mean getting more eyeballs on my message and more responses from the...
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Marketing to Drive B2B Sales Enablement
As you know, we discuss a lot of marketing subject matter within these blog posts, and sometimes we all need to sit back and recognize that the entire idea behind great marketing is to drive sales for...
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The Mindset of Relevant Marketing Messages
Last week I posted on the importance of direct marketing messaging (in all channels – but email in particular), and making it truly resonate with your target audiences. While easy to write about,...
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Mobile Marketing — Is the Time Now?
I read a great article today by BtoBOnline’s John Obrecht regarding mobile marketing. Obrecht makes some very interesting points about just how big mobile marketing is becoming. In the article,...
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